About My Kind Of Swag

My Kind Of Swag is more than just apparel.

This brand was built for people who live differently, think differently, work differently, and carry things most people never see. First responders. Military. Medical professionals. Patriots. Hard workers. Survivors. People with grit, humor, pride, scars, resilience, and a story behind who they are.

Some designs are serious. Some are sarcastic. Some motivational. Some just plain fun. But all of them are rooted in real-life culture, attitude, identity, and experience.

Because honestly, not everybody relates to generic designs made by people who don’t understand the lifestyle behind them.

My Kind Of Swag was created to make apparel and gear that actually connects with people. Whether it’s law enforcement pride, military culture, Second Amendment support, mental health awareness, PTSD and wellness themes, motivation, or simply being unapologetically yourself, the goal is simple: create things people genuinely connect with.

This brand was also built with the understanding that strength comes in different forms. Sometimes strength is toughness. Sometimes it’s humor. Sometimes it’s surviving things you never talk about. Sometimes it’s getting back up after life knocks you flat.

That mindset is part of this brand too.

Built From Real Experience

My Kind Of Swag was founded by Dustin Reichert, a retired deputy sheriff with a background shaped by law enforcement, resilience, hard experiences, and the reality that mental health and wellness matter whether people want to talk about it or not.

A lot of the ideas behind this brand come from real life. The job. The culture. The pressure people carry. The pride people carry too.

Some designs are funny. Some are blunt. Some are meant to motivate. Some are tied to wellness, PTSD awareness, resilience, and the reminder that struggling doesn’t make someone weak.

This brand isn’t about pretending life is perfect. It’s about representing real people and real experiences.

Part of every purchase also helps support Dustin’s continued work focused on wellness, PTSD awareness, resilience, and helping keep conversations going that too many people still avoid.

We’re continuing to grow our collections while also offering custom and short-run apparel options for organizations, teams, events, businesses, and groups looking for something unique.

Because sometimes a shirt is just a shirt.

And sometimes it says exactly who you are.

Welcome to My Kind Of Swag.